by Gary Glasscock on July 25, 2011
As you know it can be very expensive to attract new customers. You can cut down on those expenses by “upselling” to those new customers. For example, let’s say you’re selling a computer with a 15″ monitor for $1200. You tell people they can upgrade to a 17″ monitor for only $200 more. That’s upselling! Your goal is to get more [...]
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by Gary Glasscock on January 8, 2011
As we’ve seen over the last few years since the economy went down the toilet is that Big Business cares only about one thing, and one thing only – and that is making as much money as possible whatever the cost. If it takes laying people off to increase the bottom line, then so be [...]
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